How To Read A Corporate Pressure Campaign

How boycotts, worker demands, and public pressure campaigns fit together.

Corporate pressure works best when it is specific

Consumer pressure is strongest when it is tied to a public demand, a target decision-maker, and a timeline people can follow.

A stronger campaign usually has

  • one or two specific demands
  • a public explanation of why those demands matter
  • a way for supporters to take repeated action

What not to do

Do not treat every bad company as the same target. Match the tactic to the leverage point: purchasing pressure, donor pressure, labor solidarity, or public contact.

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